Award winning, township-based South African company, Lemok Group, is launching its new Libra brand, with its flagship smartphone. Pre-orders of the phone are expected to commence 18 December 2019 and expected to retail at R2 999 from its e-commerce website – www.librabylemok.co.za.
The Libra will compete with a wide range of budget entry-level phones like Huawei’s Y5 lite, Vivo’s Y11 and the Mara Z.
“I have always been fascinated with how South Africa and pretty most African countries have very little brands that we own. From cars all the way to electronics. We seem to be the haven for international brands yet we hardly produce anything that the international market can
use. The Libra smartphone is my contribution to this epidemic; as the first smartphone brand launched by a South African township-based company & entrepreneur, this brand is challenging the narrative of what African entrepreneurs can do.” says Lebogang Mokubela, CEO of Lemok Group.
On the specifications, the Libra boasts an exclusive electric blue colour with an impressive 128GB of onboard memory, while offering a 6-inch display, 2.6GHz Deco Core CPU and a 10MP rear camera paired with a 8MP front-facing camera.