Door knocking has been around since the 1920s and was very popular in the 1960s. At that time, a realtor would knock on doors to sell houses for their companies. With modern technological advancements, these door-to-door salespeople have moved online and found success through websites, print ads, and mobile apps.
From a marketing standpoint, if you are wondering, “is door knocking effective,” it helps generate leads for new properties or reduce your marketing costs by being able to target specific areas with ads or flyers.
As with anything from lead generation to advertising, there are many benefits of door-knocking in real estate that you should consider if you’re interested in becoming more productive when canvassing people’s homes.
Targeting specific people
When door knocking, you can target specific neighborhoods with your leaflets or hand out your business cards to likely home buyers. Most realtors use door-knocking to build relationships with their prospects and eventually get them to ask for their services before their properties go up for sale. Some companies will also use these techniques as lead generation for referral partners that don’t require a sale from any company’s services to profit from the referrals.
Because door-knocking is an old-fashioned way of getting the word out, your marketing has a smaller price tag. It may cost you less to hand out flyers if you aren’t looking for much exposure. Investing in advertising and door hangers is also less expensive if you don’t want to drive around with large signs. Door-knocking can help you cut your marketing costs in the long run because it can simultaneously solve multiple issues for your business.
Reaching residents with flyers and door hangers
Door knocking is one of the few options for getting your information to homeowners since many people don’t answer the doorbell of their homes. According to the U.S. Census Bureau, your flyers- or hand-outs can reach over six million people per day. With these methods, you will be more likely to get someone to take a flyer or use it as a door hanger because they know who you are and what you do.
Collecting information from the home buyers
Sometimes, you can only obtain information about your property sales by talking with those interested in buying your properties before they hit the market. The more time you are willing to spend door knocking and in front of a house, the more information you will obtain.
Attracting new clients
If you’re not satisfied with the current level of business that you are getting, door-knocking can help bring new clients to your business through referrals. The more people that come through your door to visit or know about your current properties, the better your chances of finding a new client. Those referrals from people who were once interested in buying a property will also help increase your exposure in the area because they will tell their friends about it and have them call for information about a specific property or their services.
Hopefully, now you have the answer to “is door-knocking effective?” Door-knocking can also be a great way to generate clients and loyalty since most people who decide to use these techniques use them again. It can be a great starting point if you’re looking for new business in your area.