Casino Marketing is a competitive business that made drastic changes in recent years. There are over 1623 national casinos and around 100 in Las Vegas alone, so it can be hard to stand out in a market that is so crowded. In order to achieve that, and to stay ahead of their competition, Online casino marketing experts, hospitality socialists, and casino executives need to have strong casino marketing strategies and ideas. And this article is dedicated exactly to those ideas and strategies.
Casino Marketing is a unique industry. There is a diverse range of people that play those games, and each and every one of them has its own desires, goals, and requirements. So, the first and most Important casino marketing strategy is to define the customer personas and target those personas so you can provide them with the right content for them.
Casino Customer Personas
There are four main types of casino business personas, Convenient Visitors, General Tourists, Package Purchasers, and Casino Guests. Let’s have a closer look at them.
- The Player -Those gamers are looking for casino-related stuff. They want to know what new slots you offer, what kind of table games you offer, how many poker games you have in a day, do you have low or high wagering, what kind of bonuses you offer to them, etc. Because mainly they are there to get your low wagering casino bonuses if you offer one. And they also want to know what kind of experience they will have when they enter your casino. You can see those kinds of persons joining your casino players club or some kind of loyalty program, reading reviews, researching for trusted info about your casino, etc.
- Entertainment Seeker — Events, Concerts, Restaurants, and all forms of entertainment are appealing for these kinds of players. They don’t simply want to gamble and have some quality and fun time. So they need to be entertained with conversation or some kind of entertainment materials.
- The Vacationer — Those personas want to have fun in Atlantic City or Las Vegas. They want a mix of gambling, entertainment, food, drinks, and fun. Those groups of people can be measured through package vacation sales, hotel bookings, and other metrics similar to those.
- The Business Owner — These groups of people want to have business events with their clients at casinos. A casino is a perfect place where they can do business planning while enjoying lively nightlife and being entertained.
What is Casino Marketing
Casinos are the places that have the most devoted customers. They keep returning over and over again. So, in order to have those kinds of customers, marketing to their needs to be appealing to their emotions. Once you have customers in, you can use a few methods to keep them there. After some playing time, they will want something more than simply a game. Basically, you will need a non-gaming attraction that will keep the customers happy and satisfied. So, let’s see a list of some of the best gaming strategies and ideas that actually work.
Casino Marketing Strategies and Ideas
Giving something to customers is the best way to keep them around. Those can be things such as free rooms, meals, drinks, or some type of packages, gifts, or bonuses and low wagering to the most loyal players. As for the new players, you can offer them with free play card for around $20, or if you can’t afford that, you can offer them the lowest discount that you can.
Inviting the most loyal customers to brand events will make them feel like VIPs. Most of them have a lot in common, so why not organize a night out for them. Also, the most successful casinos worldwide host holiday parties, so why not follow their lead.
Since everyone is spending so much time on social media nowadays, why not use it to promote your casino there? You can keep your customers engaged by sending them emails, posting on social media platforms, and updating them constantly if there is some kind of change in the casino.
Investigate players preferences
Not all players are exactly the same! For example, Boomers and Gen Xers spend around 20% of their gambling money on non-gambling activities and 80% on table games and slots. On the other hand, millennials spend 30% on gambling and the other 70% on entertainment. So, you will need to compare their spending habits and find a way to provide everything that every generation needs.
Conclusion: Marketing an online casino can drastically increase the number of customers, and as you see, it is not that hard. There are just a few strategies that actually work and can provide you with amazing results. So, make sure that you apply them correctly, and you will surely boost your earnings.
Meta Description: Casinos provide customers with entertainment and a chance to win money, but in order to provide them with it, casinos need to earn money from them. And brilliant and effective marketing ideas and strategies are the only way to achieve that.