Fashion Brands Embracing A Greener Shift

Several powerhouses in the Fashion industry have pledged their commitment to greener business practices and launched policies and initiatives in favor of sustainable living, as the industry ranks the second largest polluter in the world. A recent study released by Betway confirmed the fear of many experts in different industries regarding the impacts of the fashion industry on environmental sustainability. According to the study, the industry produced 3.2 billion tons of carbon emissions in 2018. The annual estimated greenhouse gas emissions from textile production stand at a staggering 1.2 billion tons. With these figures, only the oil industry beats the fashion industry.

These emissions have catastrophic effects on planet earth, an example of which is climate change. If things are not done differently, disasters are closer than farther according to experts.

The increased awareness about the global impacts of fast fashion is causing a significant change in the attitude of consumers hence forcing the hands of big fashion brands to make necessary shifts.

According to the Betway study, Nike leads the park. The sportswear giant uses recycled polyester for their products and they are able to recycle up to 99% of dye water. The brand has written a sustainability guide that must be followed by all designers. They launched an initiative that will see them become a carbon-neutral business.

Adidas is another sportswear brand that has put in impressive greener works. The brand is leveraging technology to lower its carbon footprint. One of the breakthroughs they’ve had is the elimination of the need for water in the dyeing process. This reduces the huge amounts of water consumed in the industry as well as lower water pollution. Adidas also promised to make all of their offices plastic-free and many companies are now doing the same.

Zara is another fashion giant that has pledged to greener business practices. The brand said by 2025, 100% sustainable fabrics will be used for all their products and 0% landfill waste will be produced.

With these practices and initiatives, the level of unsafe emissions from the industry will fall significantly as well as water usage hence making our environment safer.

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